AlphaRex Chronicles

Welcome to AlphaRex Chronicles, where we document the milestones and achievements that have shaped our journey from inception to industry leadership. This section offers a comprehensive look at our significant events, breakthroughs, and innovations. From our initial product launches and global expansions to overcoming challenges and receiving prestigious awards, AlphaRex Chronicles highlights our relentless pursuit of excellence and our commitment to revolutionizing automotive lighting. Join us as we reflect on our past successes and look forward to future innovations, continually striving to set new standards in the industry.

2018 AlphaRex Headlights Concept

June 2018: The Beginning of AlphaRex

Founded in June 2018 amidst uncertainty in the automotive lighting market, AlphaRex saw a landscape dominated by low-cost headlights selling for as little as $100 on platforms like eBay. Despite this, we believed that quality would ultimately prevail. Driven by this conviction, we set out to develop high-quality headlights featuring innovative technology.

With a goal to launch our first collection in 2019, we faced a challenging six-month timeline for product development. Our team worked tirelessly, day and night, to achieve perfection. When we tested fit the first prototype of our F150 headlights, the performance was nothing short of stunning. At that moment, we knew we were poised to make a significant impact on the market.

AlphaRex 2019

2019: The Debut of AlphaRex

AlphaRex launched with an impressive debut of five headlight applications for trucks in Feb 2019. Our premiere at SEMA 2019 was met with acclaim. With an unwavering commitment to quality, our NOVA-Series headlights quickly captivated enthusiasts, establishing a robust digital footprint. Our strong presence on social media was undeniable, with memorable feedback from one of our fans, "AlphaRex comes like a storm" — a compliment we proudly embrace!
AlphaRex 2020

2020: Thriving Amidst the COVID Challenge

The year 2020 will forever be etched in our memories. The pandemic halted global operations, shows, and events. We grappled with logistical challenges, supply disruptions, and the inability to meet face-to-face for product development. Yet, these obstacles didn't deter AlphaRex. We pressed on, expanding our truck headlight range and successfully venturing into off-road vehicle lighting for models like the 4Runner and Tacoma. Despite the challenges, we secured partnerships with major wholesale distributors. Battling the tumultuous environment of 2020, we emerged not just intact, but stronger.
AlphaRex 2021

2021: Adapting, Advancing, and Achieving

While the lingering effects of COVID-19 continued to pose challenges in international logistics and travel, 2021 was a year of adaptation and growth for AlphaRex. We began reconnecting, marking our presence at truck events and reintroducing our brand to a wider audience. Our return to SEMA allowed us to showcase our innovative products, including the debut of our LUXX-Series headlights and tail lights. Three years of dedication positioned AlphaRex as a benchmark for quality in the lighting industry. As we continue to grow, our commitment remains: to uphold our reputation for unparalleled quality and unmatched customer experience.

2022: Breaking Boundaries with Bold Innovation

Having achieved our development goals in prior years, 2022 marked a year of exploration and expansion for AlphaRex. We ventured into new terrains, successfully establishing a presence in the Old Body trucks market with our 3rd gen Ram and Silverado Cateye NOVA-Series. Taking on the electric vehicle frontier, we faced the intricate challenge of crafting NOVA-Series headlights for the Tesla Model 3, a task we accomplished with determination. SEMA 2022 was a milestone, showcasing our revamped booth and the much-anticipated Ford Bronco headlights. At AlphaRex, our pursuit of innovation knows no bounds, and we're committed to showcasing limitless ingenuity.

2023: Electrifying Innovation

2023 has been a landmark year for AlphaRex, a testament to our unwavering commitment and innovation. Our foray into the burgeoning electric vehicle (EV) market has not only established a solid foundation but has also been distinguished by receiving the 'Best New Electric Vehicle Product 2024' award from the esteemed SEMA board. This accolade is not just a recognition of our innovative prowess but also a significant milestone that propels us to push the boundaries of EV technology and product development further. In this transformative year, our dedication to pioneering sustainable and forward-thinking solutions has positioned us as a leader in the EV accessory domain, promising a future where AlphaRex continues to drive innovation and excellence in the automotive industry.
AlphaRex 2023 JDM

2023: Grand Entrance to JDM Market

Beyond EVs, our adventurous spirit has carried us towards the JDM vehicles and expanding into the Asian market. The launch of the GR86 headlights, tail lights, and brake lights signifies our exciting entry into the JDM arena. Collaborating with renowned GT racer Max Orido and his daughter Maaya, we've immersed ourselves in JDM culture and made a splash in the racing world. It's with great pride that we showcased our brand at the 70th Anniversary of the Grand Prix, where our sponsored racer Adrian Chung clinched the championship at the Macau Grand Prix 70th Anniversary Race, catapulting AlphaRex into the spotlight of Asia's racing scene.