Company Overview

AlphaRex® stands as a beacon of innovation and excellence in the automotive lighting industry. Founded in June 2018, our journey from a small operation to a renowned leader in the field is marked by a relentless pursuit of quality, groundbreaking technology, and an unwavering commitment to our customers and community.

Throughout our growth, we have navigated challenges and embraced opportunities. Our dedication to innovation is matched by our commitment to regulatory compliance and industry standards, ensuring that each product we create not only meets but exceeds expectations.

In this Company Overview, you will discover the essence of AlphaRex: our story, our mission and commitment, and core values that guide our every endeavor, our leadership and team that drive our success. Join us as we continue to light the way in the automotive lighting industry with our unrivalled lighting, one innovation at a time.

AlphaRex HQ

Our Story

AlphaRex® began with a vision to revolutionize automotive lighting, combining cutting-edge technology with a commitment to excellence. Founded in June 2018, our journey from a nascent idea to a leading name in the industry has been driven by passion, innovation, and resilience. Over the years, we have navigated challenges, celebrated milestones, and continuously pushed the boundaries of what’s possible in automotive lighting. Each chapter of our story is a testament to our unwavering dedication to quality and our relentless pursuit of perfection. As we illuminate the roads ahead, we invite you to join us on this remarkable journey.

Our Mission and Commitment

AlphaRex® specializes in designing and manufacturing superior automotive aftermarket performance lighting. Our goal is to produce unrivalled lighting products and technology. In addition to creating exceptional lighting products, AlphaRex is dedicated to participating in and contributing to various car cultures, including Pickup Trucks, Offroad and Overland, JDM, EV, and Muscle Cars. By engaging in shows and car events, we interact with enthusiasts across different car cultures, embodying our commitment to the automotive community.

At AlphaRex®, we hold fast to the conviction that exceptional quality and innovation are key to outpacing the competition. Our commitment is to pioneer advanced products that meet the evolving desires of our customers. Boasting over 20 years of manufacturing excellence, our factory is a trailblazer in the performance lighting sector. We meticulously design our lights from scratch, secure patents for each component, and assure strict adherence to SAE and DOT regulations, setting industry benchmarks. Our dedication to excellence extends to our manufacturing processes, compliant with ISO 9000, ISO 9001, ISO 9002, and now proudly incorporating the automotive-specific ISO 17949 standard. This commitment to quality is mirrored in our rigorous inspection processes, guaranteeing that our customers receive nothing short of perfection. We are steadfast in our belief that unparalleled customer service and technical support form the foundation of our success. Our dedicated team is always on standby to field any questions, ensuring our customers enjoy an unmatched level of service and satisfaction.

Beyond product development, AlphaRex is committed to immersing itself in various car cultures, sponsoring racing teams, and participating in events like the Macau Grand Prix. Our goal is to develop products dedicated to these communities, fostering deeper connections and contributing meaningfully to the automotive industry.

Our Core Values

Innovation

We relentlessly pursue new ideas and technologies to revolutionize automotive lighting, ensuring our products remain at the forefront of the industry.

Quality

We adhere to the highest standards of manufacturing excellence and compliance, reflected in our ISO certifications and rigorous inspection processes.

Passion

Our drive and enthusiasm fuel our pursuit of excellence. We are passionate about what we do and this passion is evident in every product we create.

Dedication

Our commitment to innovation, quality, and customer satisfaction is unwavering. We continuously strive to exceed expectations and set new benchmarks in the industry.

Excellence

We strive for excellence in all aspects of our business, from product design and manufacturing to customer service and community involvement, aiming to set the highest standards in the industry.

Customer Focus

Our customers are at the heart of everything we do. We strive to provide exceptional service, support, and satisfaction, building lasting relationships.

Integrity

We conduct our business with honesty and transparency, ensuring that our customers and partners can trust us to deliver on our promises.

Community Engagement

We believe in participating and contributing to various car cultures. By engaging in local shows, expos, and racing events, and sponsoring racing teams, we immerse ourselves in the communities we serve.

Collaboration

We believe in the power of teamwork and partnership. By working closely with our customers, suppliers, and industry experts, we achieve mutual success and innovation.

Global Vision

We are committed to expanding our reach and impact worldwide. Our goal is to bring AlphaRex’s innovative solutions to a global audience, enhancing automotive lighting standards across the world.

Innovation and Technology

At AlphaRex®, innovation is at the core of everything we do. We are dedicated to developing cutting-edge technologies that set new standards in the automotive lighting industry. Our relentless pursuit of excellence is reflected in the unique features and advanced technologies integrated into our products. Here are some of our groundbreaking innovations:

NOVA-Series Ice Cube 3D Projectors

Discover the pinnacle of automotive innovation with AlphaRex's NOVA-Series LED headlights, featuring the revolutionary Ice Cube 3D projectors. Engineered with precision and powered by Osram Oslon Black Chip LEDs for low beam outputs and AlphaRex LUXX LEDs for dual beam outputs, our NOVA-Series Headlights embody AlphaRex's patented design for unparalleled performance and reliability. With a perfect projection cut-off line designed to meet American LHD regulations, our NOVA-Series headlights guarantee legal compliance. Experience stunning projections that meet DOT/SAE requirements, setting a new standard in automotive lighting.

NOVA-Series Ice Cube 3D Projectors

Discover the pinnacle of automotive innovation with AlphaRex's NOVA-Series LED headlights, featuring the revolutionary Ice Cube 3D projectors. Engineered with precision and powered by Osram Oslon Black Chip LEDs for low beam outputs and AlphaRex LUXX LEDs for dual beam outputs, our NOVA-Series Headlights embody AlphaRex's patented design for unparalleled performance and reliability. With a perfect projection cut-off line designed to meet American LHD regulations, our NOVA-Series headlights guarantee legal compliance. Experience stunning projections that meet DOT/SAE requirements, setting a new standard in automotive lighting.

LUXX-Series Rectangular Projectors

As our second-tier headlights, the LUXX-Series showcases AlphaRex's commitment to excellence. Our LUXX-Series adopts a common rectangular-look projector design, providing either a dual-projector appearance or a single dual-beam projector configuration. Powered by AlphaRex LUXX LEDs, our LUXX-Series Headlights deliver supreme performance without compromise. Crafted with precision, our LUXX-Series Headlights ensure a perfect projection cut-off line compliant with American LHD regulations that meet DOT/SAE requirements.

LUXX-Series Rectangular Projectors

As our second-tier headlights, the LUXX-Series showcases AlphaRex's commitment to excellence. Our LUXX-Series adopts a common rectangular-look projector design, providing either a dual-projector appearance or a single dual-beam projector configuration. Powered by AlphaRex LUXX LEDs, our LUXX-Series Headlights deliver supreme performance without compromise. Crafted with precision, our LUXX-Series Headlights ensure a perfect projection cut-off line compliant with American LHD regulations that meet DOT/SAE requirements.

NOVA-Series Prismatic LED Tail Lights

Inspired by the iconic 3D Ice Cube design of our NOVA-Series headlights, our NOVA-Series Prismatic Tail Lights feature a stunning crystalline prism that exudes modern, three-dimensional sophistication. These tail lights not only offer superior illumination but also add a touch of elegance and style to your vehicle, ensuring you stand out on the road.

NOVA-Series Prismatic LED Tail Lights

Inspired by the iconic 3D Ice Cube design of our NOVA-Series headlights, our NOVA-Series Prismatic Tail Lights feature a stunning crystalline prism that exudes modern, three-dimensional sophistication. These tail lights not only offer superior illumination but also add a touch of elegance and style to your vehicle, ensuring you stand out on the road.

Activation Light

The Activation Light is a dynamic startup sequence that activates when you unlock your vehicle or start up your parking lights, depending on the product variant. This feature creates a more dynamic appearance for our headlights and tail lights, enhancing the overall aesthetic and providing an engaging experience every time you approach your vehicle.

Activation Light

The Activation Light is a dynamic startup sequence that activates when you unlock your vehicle or start up your parking lights, depending on the product variant. This feature creates a more dynamic appearance for our headlights and tail lights, enhancing the overall aesthetic and providing an engaging experience every time you approach your vehicle.

DoubleTap Switchable Dual-Color Fog Lights

Introducing the AlphaRex DoubleTap LED fog lights, a game-changing solution that eliminates the need to choose between yellow and white fog light outputs. With their innovative switchback feature, these fog lights allow you to effortlessly switch between a dazzling 6500K white light and a penetrating 3000K yellow light by simply toggling your fog lights on and off within 5 seconds. This versatility ensures optimal visibility in various weather conditions, enhancing both safety and style.

DoubleTap Switchable Dual-Color Fog Lights

Introducing the AlphaRex DoubleTap LED fog lights, a game-changing solution that eliminates the need to choose between yellow and white fog light outputs. With their innovative switchback feature, these fog lights allow you to effortlessly switch between a dazzling 6500K white light and a penetrating 3000K yellow light by simply toggling your fog lights on and off within 5 seconds. This versatility ensures optimal visibility in various weather conditions, enhancing both safety and style.

Sales and Distribution

At AlphaRex®, our robust sales and distribution network ensures that our innovative lighting solutions reach customers around the globe. We cater to a diverse clientele through a variety of channels, providing convenient access to our high-quality products.

Retail

Our primary retail channel is our website, alpharexusa.com, where customers can easily explore and purchase our products. We ensure that our products are readily available and supported by excellent customer service, providing a seamless shopping experience for our customers.

AlphaRex Website alpharexusa.com

Wholesale Distribution

AlphaRex® is now welcoming wholesale distribution partners. We recognize the importance of partnering with esteemed Warehouse Distributors to reach a wider aftermarket audience. As such, we’ve established a discount structure for our NOVA-Series and LUXX-Series L.E.D headlights and tail lights, and our other lighting products, offering MAP pricing exclusively for our wholesale clientele. Our aim is to support, not rival, our distributors. We believe in focusing our energies on product and technology enhancement, allowing our authorized distributors to concentrate on connecting with valued Jobbers and potential clients. AlphaRex® eagerly anticipates collaborating with you and your team!

Marketing and Collaboration

Our dedicated marketing team plays a crucial role in our sales and distribution strategy. We actively collaborate with companies to create engaging content that helps end users learn more about our products and brand. By working closely with partners, we aim to build strong relationships and enhance our visibility within the automotive community.

Impact and Presence

At AlphaRex®, our impact extends beyond creating exceptional automotive lighting products. We are deeply committed to making a positive contribution to the automotive industry and the communities we serve. Our presence is felt through our active participation in various events, our commitment to sustainability, and our global reach.

Community Engagement

We actively participate in local and industrial shows, offroad events, and racing competitions, where we connect with enthusiasts and professionals alike. By sponsoring racing teams and engaging in events such as the Macau Grand Prix, we foster a vibrant community around our brand and contribute to the excitement and passion of the automotive culture.

Global Presence

Our reach extends beyond national borders, with a growing presence in international markets. We are proud to bring our innovative solutions to a global audience, enhancing automotive lighting standards worldwide. Our participation in global events and collaborations with international partners ensure that AlphaRex remains at the forefront of the industry.

  • China
  • Japan
  • Hong Kong
  • Kuwait
  • Taiwan
  • Thailand
  • UAE
  • Australia
  • France
  • Germany
  • Italy
  • Netherlands
  • Poland
  • Russia
  • Switzerland
  • Ukraine
  • Canada
  • Mexico
  • Puerto Rico
  • Costa Rica
  • Argentina
  • Colombia
  • Ecuador

Contact and Interaction

At AlphaRex®, we value open communication and strive to provide exceptional support to our customers and partners. Our Contact and Interaction section is designed to make it easy for you to reach us and engage with our brand.

Contact Information

Thank you for reaching out. If you have any questions or need assistance, feel free to leave us a message in the chat box. Our representatives are here to help and will respond promptly. If you'd like us to call you back, please provide your contact number, and we'll be in touch as soon as possible.

Office Hour

Mon-Fri 9am - 5pm PST

Our Location

5300 Irwindale Ave, Baldwin Park, CA 91706

Phone

888.924.5888 (Mon-Fri 9am - 5pm PST)

Email

Info@alpharexusa.com

Live Chat

Available at alpharexusa.com storefront page (Mon-Fri 9am - 5pm PST)

Social Media

Stay connected with AlphaRex through our social media platforms. Follow us for the latest product updates, industry news, and exclusive offers:

Customer Support

Our dedicated customer support team is always ready to help you. Whether you need technical assistance, product information, or support with your purchase, we are just a call or email away. We aim to provide quick and effective solutions to ensure your complete satisfaction.

Additionally, we have maintained an installation guide website at installation.alpharexusa.com to assist our customers with technical problems. This resource is designed to provide you with detailed, step-by-step instructions to help you install and troubleshoot our products with ease.

Events and Community Interaction

AlphaRex actively participates in industry events, car shows, and community gatherings. We love meeting our customers and fans in person. Keep an eye on our social media channels and website for announcements about upcoming events where you can meet the AlphaRex team and see our products in action.